4 Summer Trends We Found In Europe and We Are Here For It

Friday, July 19, 2019

Stephanie and I have been in Europe for last couple of week and not only are the people here beautiful, they are impeccably dressed. Summer styles we have been seeing all over are effortless, put together and chic (regardless of the heat)

The Hair Ties + Accessories
So many adorable styles and ways to accessorize – from scrunchies, and bows to pretty hair pins.

High waist – slouchy pants
You cannot go wrong with a pair of well-cut linen pants that are light-weight, but elevate the look.

Straw bags.
From beach bags to clutches straw bags are everywhere.

The Little White Dress.
Flowy, breeze, in varying lengths and styles, pretty white dresses are everywhere.

What do you guys think?

Must have items when you have little time to get ready

Thursday, July 18, 2019

I hear myself says "I m busy" so often that, but so are most of you. I have two jobs, a blog and am trying to maintain some kind of social life. Due to all of this I have narrowed down my get ready routine to few minutes because, well most days call for it. 

A routine involving 3 products that take me from looking ill to somewhat alive.
To go from exhibit A to exhibit B all you need is a tinted moisturizer, blush and mascara.

This photo was taken in a parking lot before an even. I took me less than 3 minutes to change how i felt. (Side note: this is after driving for 4 hours on 4 hours of sleep!)

Once I stumbled upon this Chanel PERFECTION LUMIÈRE VELVET and its like  second-skin, while this is more of a foundation than a tinted moisturizer, it has never made my skin break out. I also swear by  the Revlon bush in Rosy Rendezvous year round. 

What do you use when you are on the go?

#Review: Kenra Blow Dry Spray

Tuesday, July 16, 2019

I have really thick wavy hair and blow drying it is a chore. I try and leave it to air dry as much as possible because it takes forever to dry. Whenever I go to the salon the hairdresser always comments about how much water my hair retains after they wash it. Finally someone suggested Kenra blow dry spray and I have never looked back it is a game changer, it cuts my drying time in half. 


It's so easy to use just uncap, spray from root to tip and brush through and then blow dry as usual. You will go from 35 minutes to 15 minutes. I swear try it, if you hate drying your hair because it takes forever you need this product. It's about $30 so it's pretty pricy but it's so worth it. You can find it at Ulta, Chatters, Amazon. I've also seen it at Walmart it's rare but sometimes you can find it.

What do you use to speed up drying your hair?

Best Patios In #YEG

Friday, July 12, 2019

Summer is just around the corner and I cannot wait (I know you are saying Summer is here but it snowed like a week ago!). Edmonton has had one of the longest, record breaking winters so I think all of us are ready for some sunshine and warm temperatures. I associate summer with being outside, and no I don't mean camping, I mean long walk and sitting at great patios with a pretty drink in my hand. So we went on a search of best patios in #YEG, and here is what we found:

We would love to know what you think - let us know.


Thursday, July 11, 2019

I have been trying out a few new products just so I can tell you my favs, you're welcome. Anyway here are my top 5 favourites this month. So I know the title says beauty but to me beauty is hair and skin so I have both in my list. 


Ardell Faux Mink Individual Lashes- These are amazing, I suck at putting on full fake lashes so when I found these I was in heaven they are way easier to apply than a full set and the whole reason I want fake lashes is to make them look fuller, oh and did I mention these are about $6, yup so cheap and so good. 


NotYour Mother's Curl Talk- I have wavy hair and finding something to bring out my curl is really hard. I saw this in a bunch of Blogs so when I was at Target in the states I had to buy it and try it out. I'm so glad I did I love it. My hair is soft and curly but nice loose curls the way I like it. 

E.l.f Beauty Shield Recharging Magnetic Mask- I love a facemark, masking on Sundays is necessary so when I walked past this one in the store I had to buy it and try it out. All the videos and the pictures on the back of the box were interesting. You apply the mask with the tool provided and then remove it by hovering over your face and it pulls off your skin.

NARS Velvet Matte Lip Pencil in Cruella- I love this lip colour it can dress up any outfit and makes me feel really good. I love the colour on me it complements my skin tone perfectly. 

Eco Tools Powder Brush- I love a good make up brush they are super hard to find, I bought this eco tools powder brush and I love it. It picks up just enough powder with not a lot of fall out and applies evenly. It's also easy to clean and does lose it's shape or quality after repeated washes. 

What products are you using this month? What should I try next? Help me!

OOTD - Midi Skirts

Wednesday, July 10, 2019

Summer means wearing things that feel and look effortless and can stand up to the heat and humidity. One of my favourite combinations as of late have been relaxed fit t-shirts tucked in high-waisted (pleated) midi skirts. I love how it looks and it works on so many body types.  

skirt and top: Simons
shoes: DSW
purse: Chanel

Women & Junior Fashion Apparel - Lulus.com

How I Grow My Instagram

Tuesday, July 9, 2019

How did you grow your Instagram? If you would have asked me this question three years ago, my answers would be different. Blogging and social media have become so much more competitive in the recent years that it takes a LOT to get a break in the industry. 

Instagram is one of the main platforms most of us (bloggers) use – while I try and focus more on my content and increasing traffic to my blog – Instagram is a necessary evil. On average, I get 5-10 inquiries a month from brands, scouts or marketing agents that found letters to LA LA land on the platform. Most importantly, it cost ZERO dollars to be on Instagram and start getting potential clients.

I went from just over 10,000 followers (3 years ago!) with piss poor engagement rate to about 27K where I am today – I broke 10K because I was in bunch of giveaways hosted on over 100 blogs amongst a group of bloggers all over the world but those followers nor stuck nor actually engaged. If you were to ask me now was it worth it? NO. In all honesty, yes, my following grew on Instagram but that didn’t actually help engagement which is what we are all after. Honest answer: all that that was required was dedication, time and WHOLE LOT OF IT.
Here is what I think made all the difference for me, and hopefully will for you too:

First impressions matter. Instagram profile.

Your Instagram profile is the first piece of real estate that a potential follower or collaborations see. A good name, a good bio and link to your blog/you tube/etc are essential. I think your caption needs to be captivating and telling everyone what you are all about.

Quality over quantity.
Its 21st century, there is no excuse to have bad quality photos, funny cropped images, things you can barely read, fuzzy memes or quotes - we all have iPhones (or phones) that have amazing capture capabilities, canva is cents on a dollar and there are ton of free editing apps.  I see people post all the time (3-5 times a gay) which is cool (and good for them), but please please take some time to find your voice, your theme and post according to that, don't post for hell of posting.

Most people will tell you to have a balance between space and color or to have the same color scheme - but that does not work for most people in my opinion. Unless you are gonna be a "pink" blogger and all you want to know for it, power to ya, I would spend more time creating a feeling or a theme.

Community and engagement.
You need a community. Finding your community is the hardest part - it takes ton of time, ton of understanding of your niche/brand and ton of hours of miming for people. A strong community of like minded people is where you will see the most impact. 

In a perfect world, you will want to spend 15-30 mutes in the morning and evening to authentically engage with your community - comment, like, respond, repeat. You can add follow to that list as well, risk with following new people every day is that most people tend to un-follow, so I take time to build a rapport by liking and commenting and go from there. Commenting for just hell of commenting wont get your the return on time you are putting in, quality genuine comments will get you higher conversion rate and actually grow your community. 

Plan, plan and post.
This might have been mentioned already but be prepared, don't post for hell of posting but if you are looking to grow you have to post consistently. There are ton of way to prepare your content and there are ton of apps that can help you. (making a mood board, posting calendar, using planoly etc)

Planning a post is one thing, planning a caption, selecting hashtags is a whole new thing. Using a hashtag that has million tags already wont get your noticed, something smaller will. Use geo-tagging because according to some stats I looked, Instagram posts that feature a location see a 30% higher engagement rate.

Set realistic expectations. 
Saying I want to be at 10K followers in 2 months when you have 1000 followers today is setting yourself up to fail. What I did back in 2017 I set up a goal was to grow 5% growth month over month. So in the first month my goal was to grow by 500 new flowers (with weekly check ins/broken per week) and next was 525 on so on as so forth. 

extra tips:
These are the little things that do help - post daily, using hashtags, geo tagging, tag brands, have a call to action, and respond to all comments in first 72 hours.

Recently I was told by someone who worked at Facebook that by not using all the feature of Instagram you were missing out on how visible you are according to the algorithm. SO if you don't use ID TV you are 1/3 less likely to be noticed.

Growing Instagram is a numbers and times game - so put time into it because you will get there. I don't think that Instagram is as much about how huge your following is , and that the focus is and will be trending toward engagement. If you can master these tips above, I think you will see results in both number of followers and your engagement.

I would love to hear what you think.